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Setpiece Strategies

Operating Partners, Not Consultants

We're operators. We've built, scaled, exited, and rebuilt companies ourselves. Now we embed with leadership teams as AI-native operating partners and do the work alongside you. Tailored to your operation, measured by what your business does differently after we leave.

Kim Nortman

CEO, Executive Coach, & Strategic Advisor

Exited 2x founder, CEO, and lawyer. Native AI operator who coaches CEOs and embeds with leadership teams through pivots, PMF, scaling, and AI-era operating model rebuilds. Expert in strategy, culture, leadership, and AI-enablement for non-technical teams.

Specializes in:
  • Executive coaching
  • AI-native organizational transformation
  • Strategic pivots and PMF
  • Leadership team alignment
  • Culture and adoption

Ben Handzo

CPO/CTO & Product Coach

Product and data leader at Dubsado, NationBuilder, Bird, and Extra Point. Rebuilds the data foundation and modernizes legacy technical teams. Ships bespoke agent tooling tailored to how the specific business actually runs, not generic platforms bolted on top.

Specializes in:
  • Data foundation rebuilds
  • Legacy technical team modernization
  • Bespoke AI and agent tooling
  • Product strategy transformation