When you hit a wall, we transform everything.
We are AI-native operating partners for SaaS leaders who've hit a wall. Get unstuck and go fast (again).
What got you here stopped working
Whether you're finding product-market fit, scaling past early success, or managing explosive growth - what used to work is now making things worse. Every day feels like trying to stay afloat instead of building the future.
Product Velocity Has Tanked
Long lead times, clogged backlogs, spending more time fixing bugs than shipping features. Your product got you here, now it’s holding you back.
Leadership Firefighting
Strategic decisions delayed by operational inefficiency. Too much strategic time consumed by friction or decisionmaking instead of customer value creation.
AI Adoption Chaos
Technical teams experiment aimlessly while business teams fall behind. AI creates more complexity than capability without systematic implementation.
We're Built Different
Full-Stack Operators
Product velocity expertise combined with executive coaching. We transform technical capabilities and leadership development simultaneously.
Fundamentals Before Features
Strategic clarity before technical solutions. We identify what to stop doing before building anything new.
Embedded Execution Model
No parallel play — we integrate with your team as operators, ensuring knowledge transfer and sustainable transformation your people own.
Operating Partners, Not Consultants
We're operators who've navigated the messy middle ourselves. We embed with your team to execute transformation together, ensuring knowledge transfer and sustainable results.
Kim Nortman
Executive Coach & Strategic Advisor
Exited 2x founder, CEO, and lawyer. Coaches CEOs and technical leaders through transformational growth. Embeds to help you find PMF, execute a pivot, get your company off the ground, or scale. Expert in strategy, operations, leadership, culture, and AI transformation for non-technical teams.
Specializes in: - Executive coaching
- Strategic pivots
- Organizational transformation
- Leadership team alignment
Ben Handzo
Product Velocity Expert & Interim CPO
Product leadership at NationBuilder and Bird. Coaches technical teams and embeds as interim CPO or CTO. Expert at understanding complex problems from customer perspective, transforming product strategy and organizations, and AI product transformations.
Specializes in: - Product strategy transformation
- AI implementation
- Legacy system modernization
- Team velocity restoration
We fix what’s actually broken
Whether you need strategic clarity, operational transformation, leadership development, or immediate execution - we meet you where you're stuck and deploy the right combination of skills and tools to get you moving again.
Executive Coaching
Weekly/bi-weekly coaching sessions plus “red phone” access for founders navigating the challenges of scaling leadership while needing to solve complex business problems fast.
- Strategic thinking and radical candor development
- Communication and people management in growth phases
- Embedding culture and values into all business touchpoints
- Decision frameworks for complex leadership challenges
- Product strategy and organizational design
Perfect for: Leaders committed to continuous improvement who embrace honest self-reflection and recognize that people are the key drivers of business success.
30-Day Strategy Sprint
Before optimizing velocity, get clarity on what customer problems you’re solving, how well you’re delivering, and where the biggest gaps exist.
What’s Included:
- Customer problem mapping with evidence
- Solution effectiveness audit across all functions
- Strategic gap analysis and priority stack ranking
- Clear decision: Transform current approach OR pivot focus
Perfect for: Teams that feel busy but not productive, or companies questioning product-market fit vs. organizational fit.
90-Day Velocity Restoration
Embedded operators who restore company-wide velocity through strategic clarity, organizational alignment, and AI capability building.
Transformation Tracks:
- Product Velocity: Eliminate legacy anchors, restore weekly deployment
- Organizational Velocity: Leadership AI transition coaching, strategic clarity
- Team Velocity: Non-technical AI training, workflow design
Pre-requisite: Strategic clarity on customer problems and solution effectiveness established.
Interim CEO/COO (Kim) or CPO/CTO (Ben)
We step into critical leadership roles during pivotal moments - fundraising, pivots, rapid scaling, or founder transitions. We don’t just advise from the sidelines; we execute day-to-day operations while building sustainable systems your permanent team can own.
- Full operational leadership during transformation periods
- Strategic decision-making and execution authority
- Team development and organizational design
- System building and process implementation
- Transition planning and knowledge transfer to permanent leadership
Perfect for: Companies in transition periods where you need experienced operators to maintain momentum while building for the future, or founders who need to focus on specific areas while ensuring business continuity.